Integrated CSR communication: Toward a model encompassing media agenda building with stakeholder dialogic engagement
Publication Type
Book Chapter
Publication Date
12-2018
Discipline
Human Resources Management | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
Communicating Social Responsibility in the Digital Era
Editor
A. Lindgreen, J. Vanhamme, F. Maon, R. Mardon
First Page
168
Last Page
175
ISBN
9781472484161
Identifier
10.4324/9781315577234-11
Publisher
Routledge
City or Country
London, UK
Citation
PANG, A.; MAK, A.; and SHIN, W.
Integrated CSR communication: Toward a model encompassing media agenda building with stakeholder dialogic engagement. (2018). Communicating Social Responsibility in the Digital Era. 168-175.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6068
Additional URL
https://doi.org/10.4324/9781315577234-11