Image transformation: Drivers, factors, outcomes and implications

Author

YEN
A. PANG, Singapore Management UniversityFollow
M. O. LWIN

Publication Type

Conference Proceeding Article

Publication Date

6-2013

Discipline

Human Resources Management | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Proceedings of the 12th Conference on Corporate Communication,Baruch College/ City University of New York New York, US, 2013 June 4-7

First Page

294

Last Page

317

City or Country

Baruch College/ City University of New York, New York, US

Citation

YEN; PANG, A.; and LWIN, M. O.. Image transformation: Drivers, factors, outcomes and implications. (2013). Proceedings of the 12th Conference on Corporate Communication,Baruch College/ City University of New York New York, US, 2013 June 4-7. 294-317.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6065