Strategic management of communication: Insights from the contingency theory of strategic conflict management

Author

Augustine PANG, Singapore Management UniversityFollow
Yan JIN
Glen T. CAMERON

Publication Type

Book Chapter

Version

publishedVersion

Publication Date

9-2010

Abstract

The dilemma facing crisis scholars could not be more paradoxical: How does one explain and predict the outcome of a phenomenor - characteristics which Chaffee and Berger (1987) argue to be the foundation of a theory - that is so contextual-dependent, where the twists and turns of unfolding events often frustrate the natural ebb of what one could reasonably surmise as logical trajectory?

Discipline

Business and Corporate Communications | Organizational Behavior and Theory

Research Areas

Corporate Communication

Publication

SAGE Handbook of Public Relations

Editor

R. L. Heath

First Page

17

Last Page

34

ISBN

9781412977807

Publisher

SAGE

City or Country

Thousand Oaks, CA

Citation

PANG, Augustine; JIN, Yan; and CAMERON, Glen T.. Strategic management of communication: Insights from the contingency theory of strategic conflict management. (2010). SAGE Handbook of Public Relations. 17-34.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6046

Copyright Owner and License

Publisher

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.