Publication Type

Journal Article

Version

publishedVersion

Publication Date

3-2006

Abstract

The contingency theory of conflict management and current crisis management literature are integrated in this paper to examine how crisis has been communi-cated and managed by the Singapore government and what kinds of strategies arose during the various stages of the SARS crisis life-cycle. Findings show that the Singapore government played a predominant role in managing how its multiple publics perceived the crisis by extensive communication through the news media. The media, in turn, playing a supporting nation-building role, assisted the government's management and communication of the crisis. To effectively manage the perception and emotion of the various public, the government had recourse to more accommodative stances. Accommodation embedded in advocacy was the operational approach adopted by the govern-ment in order to move its multiple publics in the same strategic direction along an continuum of accommodation.

Keywords

Crisis Communication, Singapore, Media, Contingency Theory, SARS, Publics

Discipline

Asian Studies | Business and Corporate Communications | Social Influence and Political Communication

Research Areas

Corporate Communication

Publication

Copenhagen Journal of Asian Studies

Volume

23

Issue

1

First Page

81

Last Page

104

ISSN

1395-4199

Identifier

10.22439/cjas.v23i1.693

Publisher

Copenhagen Business School

Copyright Owner and License

Authors

Additional URL

https://rauli.cbs.dk/index.php/cjas/article/view/693

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