Publication Type
Journal Article
Version
acceptedVersion
Publication Date
1-2015
Abstract
With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody social media accounts and their impact on organizations in times of crisis. Finally, the paper also gives recommendations on how organizations can respond effectively to these accounts.
Keywords
Social media, Crisis communication, Public relations, Twitter, Facebook, Parody accounts
Discipline
Business and Corporate Communications | Organizational Behavior and Theory | Social Media
Research Areas
Corporate Communication
Publication
Public Relations Review
Volume
41
Issue
3
First Page
381
Last Page
385
ISSN
0363-8111
Identifier
10.1016/j.pubrev.2015.01.002
Publisher
Elsevier
Citation
WAN, Sarah; KOH, Regina; ONG, Andrew; and PANG, Augustine.
Parody social media accounts: Influence and impact on organizations during crisis. (2015). Public Relations Review. 41, (3), 381-385.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6009
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.pubrev.2015.01.002
Included in
Business and Corporate Communications Commons, Organizational Behavior and Theory Commons, Social Media Commons