Publication Type

Journal Article

Version

acceptedVersion

Publication Date

1-2014

Abstract

In today’s media environment, crises are magnified as media events and are rich sites for theinception ofimages. Particular images, like a photograph or a sound bite are found to endureas representations of defining moments of crises. This study seeks to examine the concept ofan enduring image, how it is engendered and how it impacts crisis communication efforts.The study utilizes five case studies of crisis with an inherent enduring image. An enduringimage constitutes a prime representation of the accused in a given crisis. These images areloaded with symbolic potential and exhibit a sense of permanence in public consciousness.Understanding the implications of an enduring image can offer insights to organizationson how to better manage one’s public and media image during or after a crisis. The study isarguably the first in examining the significance and potency of enduring images in crises.

Keywords

Crisis communication, Image management, Enduring, Media

Discipline

Business and Corporate Communications | Organizational Behavior and Theory

Research Areas

Corporate Communication

Publication

Public Relations Review

Volume

40

Issue

3

First Page

519

Last Page

525

ISSN

0363-8111

Identifier

10.1016/j.pubrev.2014.03.008

Publisher

Elsevier

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1016/j.pubrev.2014.03.008

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