Publication Type

Journal Article

Version

acceptedVersion

Publication Date

1-2017

Abstract

This study explores the veracity of the six ethical variables proposed in the contingency theory of strategic conflict management – the role of PR practitioner, the role of top management, nature of the crisis, the activism of stakeholders; government regulation/intervention; diversity to different cultures and exposure external business environments. In-depth interviews with 10 communication professionals in Singapore were conducted. In line with the patriarchal management structure, the top management plays a critical role in determining ethical stances, with practitioners playing important consultative positions. Also, the role of the relevant government almost predisposes the organization toward certain ethical stances. The study supported the rigor of the ethical variables posited in Asian organizations and affirmed the role of practitioners as “moral conscience” of the organization. Insights provide guidance to practitioners on ethical elocution during times of crisis.

Keywords

Ethics, Crisis communication, Contingency theory of strategic conflict management, Singapore

Discipline

Asian Studies | Business and Corporate Communications | Organizational Behavior and Theory

Research Areas

Corporate Communication

Publication

Media Asia

Volume

43

Issue

3-4

First Page

191

Last Page

207

ISSN

0129-6612

Identifier

10.1080/01296612.2016.1276316

Publisher

Asian Mass Communication Research and Information Centre

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1080/01296612.2016.1276316

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