Publication Type

Journal Article

Version

acceptedVersion

Publication Date

1-2018

Abstract

Crisis communication, which has been dominated by a practical perspective, has become a nexus where theory meets application. Despite mounting interest in theoretical studies, crisis communication lacks cultural contextualization. Asian communication researchers have advocated for the need to indigenize communication, drawing relevance to cultural influences. In this study, the authors explored indigenous corporate crisis response strategies in the context of China through nine cases. Three Chinese indigenous strategies were identified through qualitative content analysis of corporate crisis responses. These strategies are “barnacle,” “third-party endorsement,” and “setting up new topics.” The differences with Western frameworks were also discussed.

Keywords

Indigenous approach, Crisis response, China

Discipline

Asian Studies | Business and Corporate Communications | Organizational Behavior and Theory | Organizational Communication

Research Areas

Corporate Communication

Publication

Chinese Journal of Communication

Volume

11

Issue

1

First Page

105

Last Page

128

ISSN

1754-4750

Identifier

10.1080/17544750.2017.1305978

Publisher

Taylor & Francis (Routledge): SSH Titles

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1080/17544750.2017.1305978

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