Publication Type
Journal Article
Version
acceptedVersion
Publication Date
1-2018
Abstract
Crisis communication, which has been dominated by a practical perspective, has become a nexus where theory meets application. Despite mounting interest in theoretical studies, crisis communication lacks cultural contextualization. Asian communication researchers have advocated for the need to indigenize communication, drawing relevance to cultural influences. In this study, the authors explored indigenous corporate crisis response strategies in the context of China through nine cases. Three Chinese indigenous strategies were identified through qualitative content analysis of corporate crisis responses. These strategies are “barnacle,” “third-party endorsement,” and “setting up new topics.” The differences with Western frameworks were also discussed.
Keywords
Indigenous approach, Crisis response, China
Discipline
Asian Studies | Business and Corporate Communications | Organizational Behavior and Theory | Organizational Communication
Research Areas
Corporate Communication
Publication
Chinese Journal of Communication
Volume
11
Issue
1
First Page
105
Last Page
128
ISSN
1754-4750
Identifier
10.1080/17544750.2017.1305978
Publisher
Taylor & Francis (Routledge): SSH Titles
Citation
PANG, Augustine and HU, Yang.
The indigenization of crisis response strategies in the context of China. (2018). Chinese Journal of Communication. 11, (1), 105-128.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5943
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1080/17544750.2017.1305978
Included in
Asian Studies Commons, Business and Corporate Communications Commons, Organizational Behavior and Theory Commons, Organizational Communication Commons