When feeling good feels "wrong": Avoiding hedonic consumption when it reflects immoral character

Author

Stephanie C. LIN, Singapore Management UniversityFollow
Taly REICH
Tamar A. KREPS

Publication Type

Conference Proceeding Article

Publication Date

10-2017

Abstract

In contrast to traditional mood repair motivations, we find that people desire to experience negative emotions in response to moral violations. Therefore, people avoid hedonic consumption after negatively valenced moral content, and feel uncomfortable when negatively valenced moral content is followed by hedonic frivolous content in social media contexts

Discipline

Business Law, Public Responsibility, and Ethics | Organizational Behavior and Theory

Research Areas

Marketing

Publication

Advances in Consumer Research: 2017 ACR Conference, San Diego, October 26-29

Volume

45

First Page

307

Last Page

312

Publisher

ACR

City or Country

Duluth, MN

Citation

LIN, Stephanie C.; REICH, Taly; and KREPS, Tamar A.. When feeling good feels "wrong": Avoiding hedonic consumption when it reflects immoral character. (2017). Advances in Consumer Research: 2017 ACR Conference, San Diego, October 26-29. 45, 307-312.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5906

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Comments

Other conferences where this work was presented: Society for Consumer Psychology Boutique: Motivation and Emotions, New York: 2017 and Society for Personality and Social Psychology, San Diego, 2016