Publication Type

Journal Article

Version

acceptedVersion

Publication Date

7-2021

Abstract

This study investigates how perceptions of corporate hypocrisy from the Corporate Social Responsibility (CSR) activities connect the public’s ethical philosophy to subsequent positive/negative opinion-sharing intention. With special attention to deontology and consequentialism in normative ethics of philosophy, the current study empirically tests a theoretical model of perceived corporate hypocrisy with two causal antecedents (i.e., individual moral philosophy of deontology and consequentialism), and the mediating role of corporate hypocrisy between such antecedents and the publics’ subsequent communication intention (i.e., positive and negative opinion-sharing intentions) toward a firm. Results indicate significant mediation effects of corporate hypocrisy between personal ethical orientations and the public’s communication intention based on ethical attribution of crisis-related CSR activities.

Keywords

corporate hypocrisy, corporate social responsibility, deontological ethical frame, ethical orientation, teleological ethical frame

Discipline

Business and Corporate Communications | Business Law, Public Responsibility, and Ethics

Research Areas

Corporate Communication

Publication

International Journal of Business Communication

Volume

58

Issue

3

First Page

386

Last Page

409

ISSN

2329-4892

Identifier

10.1177/2329488417747597

Publisher

SAGE

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1177/2329488417747597

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