Publication Type
Journal Article
Version
publishedVersion
Publication Date
5-2017
Abstract
Digital transformation is taking place all around us and there is hardly a single aspect of life that has not been affected. In a traditional sense, digital transformation refers to the use of computer and internet technology for a more efficient and effective economic value creation process. In a broader sense, it refers to the changes that new technology has on the whole; on how we operate, interact, and configure, and how wealth is created within this system. It has become clear by now that the digital transformation has an obvious, lasting, and even revolutionary impact, not only on the economic systems and commercial players, but increasingly on the lives of individuals and on society at large.
Keywords
Digital Transformation, Value Creation, Innovation, Disruption, Change
Discipline
Marketing | Technology and Innovation
Research Areas
Marketing
Publication
GfK Marketing Intelligence Review
Volume
9
Issue
1
First Page
10
Last Page
17
ISSN
1865-5866
Identifier
10.1515/gfkmir-2017-0002
Publisher
Sciendo
Citation
REDDY, Srinivas K. and REINARTZ, Werner.
Digital transformation and value creation: Sea change ahead. (2017). GfK Marketing Intelligence Review. 9, (1), 10-17.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5902
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1515/gfkmir-2017-0002