Publication Type

Journal Article

Version

acceptedVersion

Publication Date

5-2018

Abstract

In this study, we explore the relationship between two types of public sentiment toward the government (i.e., public engagement and cynicism) on publics’ information transmission behaviors, i.e., megaphoning, about the government. In doing so, we unpack how citizens’ perceptions of the communication strategy adopted by the government, as well perceived authenticity of the government’s communication impact their sentiments toward the government. An online survey was conducted in South Korea (N = 1112) to understand these relationships. The results revealed that perceived use of bridging strategy by the government is associated with public engagement, and perceived use of the buffering strategy is related to public cynicism. We also found perceived authenticity to be significantly associated with public engagement and negatively associated with cynicism. Finally, the two types of public sentiment were found to partially mediate between perceived government communication strategies and citizens’ positive and negative megaphoning. Theoretical and empirical implications are discussed.

Discipline

Asian Studies | Business and Corporate Communications | Social Influence and Political Communication

Research Areas

Corporate Communication

Publication

International Journal of Strategic Communication

Volume

12

Issue

3

First Page

215

Last Page

236

ISSN

1553-118X

Identifier

10.1080/1553118X.2018.1448400

Publisher

Taylor & Francis (Routledge): SSH Titles

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1080/1553118X.2018.1448400

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