Will Canada’s business leaders discover Asia in time?

Publication Type

Journal Article

Publication Date

3-2011

Abstract

A conservative nature, an excessive aversion to risk and a strong reluctance to venture outside their comfort zone to do business are holding Canadian businesses back from seizing enormous opportunities in Asia. This author, a Canadian who has done extensive business across Asia has strong advice that, taken, could pay off in new business and a solid footprint in the world’s fastest growing markets.

Keywords

Asia, Canada, Internationalisation

Discipline

Asian Studies | International Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Ivey Business Journal

ISSN

1481-8248

Publisher

Ivey Management Services

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