Mediation and moderation of resource, action, and survival: Resource readiness and emergent effect

Publication Type

Conference Proceeding Article

Publication Date

8-2013

Abstract

Drawing on two influential perspectives, Competitive Dynamics (CD) and Resource-Based View (RBV), this study examines how strategic resources and competitive actions in combination influence survival. Despite the importance of strategic resources, critics of RBV have argued that a focus on resources seems too deterministic in that it underemphasizes how firms leverage resources through actions. Similarly, CD research has focused mainly on competitive actions but underemphasized the role of resources. Juxtaposing both literatures, we showed that competitive actions mediate the effect of alliance resources, the mediating strengths differ based on resource readiness, and different actions interact to mediate the effect of resources further. We offer a salient framework by focusing on technology alliance-new product introductions, and marketing alliances- individuation actions pairs. We test these hypotheses using longitudinal archival data in the context of U.S. Internet Business-to-Business newly public ventures from 1996 to 2007.

Discipline

Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Academy of Management Proceedings: AOM 2013, Lake Buena Vista, FL, August 9-13

Identifier

10.5465/ambpp.2013.13372abstract

Publisher

Academy of Management

City or Country

Briarcliff Manor, NY

Additional URL

https://doi.org/10.5465/ambpp.2013.13372abstract

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