Publication Type

Book Chapter

Publication Date

1-2017

Abstract

Organizational image refers to people’s global impressions of an organization and is defined as people’s loose structures of knowledge and beliefs about an organization. Organizational image represents the net cognitive reactions and associations of customers, investors, employees, and applicants to an organization’s name. Accordingly, it serves as a template to categorize, store, and recall organization-related information.

Discipline

Human Resources Management | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

The Encyclopedia of Industrial and Organizational Psychology

Editor

ROGELBERG, S.; REEVE, C.L.

First Page

1116

Last Page

1118

ISBN

9781483386898

Identifier

10.4135/9781483386874

Publisher

Thousands Oaks

City or Country

California, USA

Additional URL

https://doi.org/10.4135/9781483386874

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