La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy
Publication Type
Conference Proceeding Article
Publication Date
10-2013
Abstract
Can the hierarchical relationship between a sender and a recipient of WOM information affect the type of information shared? Two studies demonstrate that senders of a WOM message tend to share significantly more positive (negative) information when addressing a recipient higher (lower) in the hierarchy, relative to negative (positive) information.
Discipline
Marketing
Research Areas
Marketing
Publication
NA - Advances in Consumer Research Volume 41 (2013)
Volume
41
Publisher
Association for Consumer Research
City or Country
Chicago, IL
Citation
du PLESSIS, Christilene and DUBOIS, David.
La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy. (2013). NA - Advances in Consumer Research Volume 41 (2013). 41,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5797
Additional URL
https://www.acrwebsite.org/volumes/1015220/volumes/v41/NA-41