Consumer decision-making: Feelings versus reasons”

Author

Hannah H. CHANG, Singapore Management UniversityFollow

Publication Type

Video

Publication Date

7-2015

Discipline

Marketing

Research Areas

Marketing

Publisher

World Scientific

Citation

CHANG, Hannah H.. Consumer decision-making: Feelings versus reasons”. (2015).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5764

Comments

https://www.smu.edu.sg/podcast/consumer-decision-making-feelings-versus-reasons

Additional URL

https://soundcloud.com/sgsmu/consumer-decision-making-feelings-versus-reasons