Title
Expert interview video clip (web exclusive) on Channel8News.sg’s website, on the topic of retail brand collaboration with well-known cartoon characters
Publication Type
Video
Publication Date
9-2016
Discipline
Marketing
Research Areas
Marketing
Publisher
Kluwer Law International
Citation
CHANG, Hannah H..
Expert interview video clip (web exclusive) on Channel8News.sg’s website, on the topic of retail brand collaboration with well-known cartoon characters. (2016). Research Collection Lee Kong Chian School Of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5757
COinS
Comments
http://www.channel8news.sg/news8/ca/moneyweek/episodes/20160927-mw-webex-hellokitty/3159344.html