Expert interview video clip (web exclusive) on Channel8News.sg’s website, on the topic of retail brand collaboration with well-known cartoon characters

Author

Hannah H. CHANG, Singapore Management UniversityFollow

Publication Type

Video

Publication Date

9-2016

Discipline

Marketing

Research Areas

Marketing

Publisher

Kluwer Law International

Citation

CHANG, Hannah H.. Expert interview video clip (web exclusive) on Channel8News.sg’s website, on the topic of retail brand collaboration with well-known cartoon characters. (2016).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5757

Comments

http://www.channel8news.sg/news8/ca/moneyweek/episodes/20160927-mw-webex-hellokitty/3159344.html