Publication Type
Magazine Article
Version
acceptedVersion
Publication Date
6-2014
Abstract
Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions.
Discipline
Marketing
Research Areas
Marketing
Publication
Asian Scientist
ISSN
2345-7333
Publisher
Asian Scientist Publishing
Citation
CHANG, Hannah H..
Getting into the minds of consumers. (2014). Asian Scientist.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5753
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
External URL
https://research.smu.edu.sg/news/smuresearch/2014/05/22/getting-mind-consumer