Publication Type
Journal Article
Version
submittedVersion
Publication Date
9-2013
Abstract
In a field experiment, we investigated the impact of a 'strange' recruitment medium on the quantity and quality of the applicant pool. Recruiting through an unusual medium (i.e., postcard) was associated with higher applicant pool quantity, as compared to a more frequently used medium (i.e., e-mail). With respect to quality, applicants recruited through the strange medium were higher educated. A follow-up questionnaire confirmed that the media were perceived to differ in strangeness, not in media richness or credibility. These results suggest that 'changing things up' in recruitment by employing strange recruitment media can positively affect key recruitment outcomes.
Discipline
Human Resources Management | Industrial and Organizational Psychology | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
Journal of Occupational and Organizational Psychology
Volume
86
Issue
3
First Page
410
Last Page
416
ISSN
0963-1798
Identifier
10.1111/joop.12018
Publisher
Wiley: 12 months
Citation
CROMHEECKE, Saartje; VAN HOYE, Greet; and LIEVENS, Filip.
Changing things up in recruitment: Effects of a 'strange' recruitment medium on applicant pool quantity and quality. (2013). Journal of Occupational and Organizational Psychology. 86, (3), 410-416.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5724
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1111/joop.12018
Included in
Human Resources Management Commons, Industrial and Organizational Psychology Commons, Organizational Behavior and Theory Commons