Publication Type
Journal Article
Version
submittedVersion
Publication Date
12-2007
Abstract
Although the internet has dramatically changed recruitment practices, many web-based recruitment sources have not yet been investigated. The present study examines the effects of web-based employee testimonials and web-based word-of-mouth (i.e., 'word-of-mouse') on organizational attraction. The source credibility framework is used to compare these company-dependent and company-independent recruitment sources. In a sample of potential applicants for a head nurse position, word-of-mouse was associated with higher organizational attractiveness than web-based employee testimonials. However, potential applicants were more attracted when testimonials provided information about individual employees than about the organization. Conversely, word-of-mouse was associated with higher organizational attractiveness and more organizational pursuit behavior when it focused on the organization instead of on employees. Most of these effects were mediated by credibility perceptions.
Discipline
Human Resources Management | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
International Journal of Selection and Assessment
Volume
15
Issue
4
First Page
372
Last Page
382
ISSN
0965-075X
Identifier
10.1111/j.1468-2389.2007.00396.x
Publisher
Wiley: 24 months
Citation
VAN HOYE, Greet and LIEVENS, Filip.
Investigating web-based recruitment sources: Employee testimonials vs word-of-mouse. (2007). International Journal of Selection and Assessment. 15, (4), 372-382.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5683
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1111/j.1468-2389.2007.00396.x