Publication Type
Journal Article
Version
acceptedVersion
Publication Date
3-2007
Abstract
This study aims to bridge two research streams that have evolved relatively apart from each other, namely the research streams on organizational identity and on employer branding (employer image). In particular, we posit that it is crucial to examine which factors company outsiders (applicants) as well as company insiders (employees) associate with a given employer. To this end, this study uses the instrumental-symbolic framework to study factors relating to both employer image and organizational identity of the Belgian Army. Two samples are used: a sample of 258 Army applicants and a sample of 179 military employees. Results show that both instrumental and symbolic perceived image dimensions predict applicants' attraction to the Army. Conversely, symbolic perceived identity dimensions best predict employees' identification with the Army. Results further show that employees also attach importance to outsiders' assessment of the organization (construed external image). Theoretical and practical implications for managing organizational identity and image are discussed.
Discipline
Human Resources Management | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
British Journal of Management
Volume
18
First Page
S45
Last Page
S59
ISSN
1045-3172
Identifier
10.1111/j.1467-8551.2007.00525.x
Publisher
Wiley: 24 months
Citation
LIEVENS, Filip; VAN HOYE, Greet; and ANSEEL, Frederik.
Organizational identity and employer image: Towards a unifying framework. (2007). British Journal of Management. 18, S45-S59.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5656
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1111/j.1467-8551.2007.00525.x