Publication Type

News Article

Publication Date

2-2018

Abstract

Peruse the infant-formula aisle in any supermarket.One can easily spot an increasing number of infant formula brands, eachoffering a wide range of ingredients with claims of assorted health benefits.DHA to increase the baby's cognitive development? Check. Taurine to support thebaby's mental and physical development? Prebiotics for a healthy digestivesystem? Iron and zinc to boost the baby's immune system? Check, check, andcheck.

Discipline

Asian Studies | Marketing

Research Areas

Marketing; Psychology

Publication

Straits Times

First Page

1

Last Page

4

ISSN

1692-9344

Publisher

Singapore Press holdings

Comments

op-ed/commentary http://www.straitstimes.com/opinion/the-behavioural-science-behind-baby-milk-formula

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