Publication Type
News Article
Publication Date
2-2018
Abstract
Peruse the infant-formula aisle in any supermarket.One can easily spot an increasing number of infant formula brands, eachoffering a wide range of ingredients with claims of assorted health benefits.DHA to increase the baby's cognitive development? Check. Taurine to support thebaby's mental and physical development? Prebiotics for a healthy digestivesystem? Iron and zinc to boost the baby's immune system? Check, check, andcheck.
Discipline
Asian Studies | Marketing
Research Areas
Marketing; Psychology
Publication
Straits Times
First Page
1
Last Page
4
ISSN
1692-9344
Publisher
Singapore Press holdings
Citation
CHANG, Hannah H..
The (behavioral) science behind baby milk formula. (2018). Straits Times. 1-4.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5640
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
External URL
http://www.straitstimes.com/opinion/the-behavioural-science-behind-baby-milk-formula
Comments
op-ed/commentary http://www.straitstimes.com/opinion/the-behavioural-science-behind-baby-milk-formula