Publication Type
Journal Article
Version
acceptedVersion
Publication Date
9-2007
Abstract
Previous recruitment studies have treated potential applicants as individual decision makers, neglecting informational social influences on organizational attractiveness. The present study investigated if and under what conditions word-of-mouth communication matters as a recruitment source. Results (N = 171) indicated that word of mouth had a strong impact on organizational attractiveness, and negative word of mouth interfered with recruitment advertising effects. Word of mouth from a strong tie was perceived as more credible and had a more positive effect on organizational attractiveness. For potential applicants high in self-monitoring, word of mouth had a stronger effect when presented after recruitment advertising. Finally, the effect of word of mouth on organizational attractiveness was partially mediated by the perceived credibility of recruitment advertising.
Discipline
Human Resources Management | Industrial and Organizational Psychology | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
Journal of Applied Social Psychology
Volume
37
Issue
9
First Page
2024
Last Page
2047
ISSN
0021-9029
Identifier
10.1111/j.1559-1816.2007.00249.x
Publisher
Wiley: 12 months
Citation
VAN HOYE, Greet and LIEVENS, Filip.
Social influences on organizational attractiveness: Investigating if and when word of mouth matters. (2007). Journal of Applied Social Psychology. 37, (9), 2024-2047.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5569
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1111/j.1559-1816.2007.00249.x
Included in
Human Resources Management Commons, Industrial and Organizational Psychology Commons, Organizational Behavior and Theory Commons