Global future: The next challenge for Asian business

Author

Arnoud DE MEYER
‎ Peter WILLIAMSON
‎ Frank-Jürgen RICHTER
‎ Pamela C. M. MAR

Publication Type

Book

Publication Date

1-2005

Abstract

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia and a series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

Discipline

Asian Studies | International Business | Strategic Management Policy

Research Areas

Operations Management

First Page

1

Last Page

391

ISBN

9780470821305

Publisher

Wiley

City or Country

Singapore

Citation

DE MEYER, Arnoud; WILLIAMSON, ‎ Peter; RICHTER, ‎ Frank-Jürgen; and MAR, ‎ Pamela C. M.. Global future: The next challenge for Asian business. (2005). 1-391.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5480

Additional URL

https://worldcat.org/isbn/9780470821305