Implications of Cross-Cultural Asia: There is No One Asian Consumer!

Author

Rajah Vellan KOMARAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1997

Discipline

Asian Studies | Sales and Merchandising

Research Areas

Strategy and Organisation

Publication

Nippon Research Center Seminar on the Asian Consumer Market: "What Do Asian Consumers Seek Now"

Citation

KOMARAN, Rajah Vellan. Implications of Cross-Cultural Asia: There is No One Asian Consumer!. (1997). Nippon Research Center Seminar on the Asian Consumer Market: "What Do Asian Consumers Seek Now".
Available at: https://ink.library.smu.edu.sg/lkcsb_research/54