Publication Type
Journal Article
Version
publishedVersion
Publication Date
9-2009
Abstract
The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators. The author profiles how best to collaborate with Indian business leaders.
Keywords
Indian companies, corporate relations, industrial collaboration
Discipline
Asian Studies | Marketing | Organizational Behavior and Theory
Research Areas
Marketing
Publication
Business Strategy Review
Volume
20
Issue
3
First Page
42
Last Page
47
ISSN
0955-6419
Identifier
10.1111/j.1467-8616.2009.00613.x
Publisher
Wiley
Citation
KUMAR, Nirmalya.
The Indian mystique. (2009). Business Strategy Review. 20, (3), 42-47.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5198
Copyright Owner and License
Author
Additional URL
https://doi.org/10.1111/j.1467-8616.2009.00613.x
COinS