Publication Type
Journal Article
Version
acceptedVersion
Publication Date
6-2013
Abstract
From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.
Keywords
Brand name products, corporate profits, mobile commerce, coal industry, globalization, competition, China, India
Discipline
Asian Studies | Marketing
Research Areas
Marketing
Publication
Business Strategy Review
Volume
24
Issue
2
First Page
52
Last Page
58
ISSN
0955-6419
Identifier
10.1111/j.1467-8616.2013.00948.x
Publisher
Wiley
Citation
KUMAR, Nirmalya and STEENKAMP, Jan-Benedict E. M..
We are the champions. (2013). Business Strategy Review. 24, (2), 52-58.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5197
Copyright Owner and License
Authors
Additional URL
https://doi.org/10.1111/j.1467-8616.2013.00948.x