Publication Type
Presentation
Publication Date
10-2016
Abstract
We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence thatpeople in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments anddecisions.
Discipline
Human Resources Management | Organizational Behavior and Theory
Research Areas
Marketing
Publication
The 2016 Annual Association for Consumer Research Conference
Publisher
Elsevier
City or Country
Berlin, Germany
Citation
HUANG, Yunhui; CHANG, Hannah H.; and HONG, Jiewen.
The impact of power on reliance on feelings versus reasons in decision making. (2016). The 2016 Annual Association for Consumer Research Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5146
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Comments
Power and Reliance on Feelings versus Reasons in Consumer Decisions (with Yunhui Huang and Jiewen Hong), October 2016 Annual Association for Consumer Research Conference, Berlin, Germany.