Publication Type
Journal Article
Version
acceptedVersion
Publication Date
5-2016
Abstract
This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed.
Keywords
bridging, buffering, corporate governance, public relations strategy
Discipline
Business and Corporate Communications | Business Law, Public Responsibility, and Ethics
Research Areas
Corporate Communication
Publication
Journal of Public Affairs
Volume
16
Issue
2
First Page
118
Last Page
127
ISSN
1472-3891
Identifier
10.1002/pa.1555
Publisher
Wiley: 24 months
Citation
Soojin KIM and KIM, Jeong-Nam.
Bridge or buffer: Two ideas of effective corporate governance and public engagement. (2016). Journal of Public Affairs. 16, (2), 118-127.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5127
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1002/pa.1555
Included in
Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons