Publication Type
Journal Article
Version
publishedVersion
Publication Date
5-2016
Abstract
Since 1960, bat rabies variants have become the greatest source of human rabies deaths in the United States. Improving rabies awareness and preventing human exposure to rabid bats remains a national public health priority today. Concurrently, conservation of bats and the ecosystem benefits they provide is of increasing importance due to declining populations of many bat species. This study used a visitor-intercept experiment (N = 521) in two U.S. national parks where human and bat interactions occur on an occasional basis to examine the relative persuasiveness of four messages differing in the provision of benefit and uncertainty information on intentions to adopt a rabies exposure prevention behavior. We found that acknowledging benefits of bats in a risk message led to greater intentions to adopt the recommended rabies exposure prevention behavior without unnecessarily stigmatizing bats. These results signify the importance of communicating benefits of bats in bat rabies prevention messages to benefit both human and wildlife health.
Keywords
Animals, Wild Animals, Rabies, Chiroptera, Conservation of Natural Resources, Female, Health Knowledge, Attitudes, Humans, United States
Discipline
Business and Corporate Communications | Health Communication | Life Sciences | Public Health
Research Areas
Corporate Communication
Publication
PLoS ONE
Volume
11
Issue
5
First Page
e0156205-1
Last Page
8
ISSN
1932-6203
Identifier
10.1371/journal.pone.0156205
Publisher
Public Library of Science
Citation
LU, Hang; McComas, Katherine A.; BUTTKE, Danielle E.; Sungjong ROH; and WILD, Margaret A..
A One Health message about bats increases intentions to follow public health guidance on bat rabies. (2016). PLoS ONE. 11, (5), e0156205-1-8.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5040
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Additional URL
https://doi.org/10.1371/journal.pone.0156205
Included in
Business and Corporate Communications Commons, Health Communication Commons, Life Sciences Commons, Public Health Commons