Publication Type
Book Chapter
Version
acceptedVersion
Publication Date
4-2016
Abstract
It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheless, there are several characteristics that define corporate reputation in Asia. This entry discusses the importance of corporate reputation in Asia, challenges for multinational companies operating in Asia, challenges for Asian companies in maintaining a good reputation, and effects of a good corporate reputation on companies in the region.
Keywords
Corporate Reputation, Asia
Discipline
Asian Studies | Business and Corporate Communications
Research Areas
Corporate Communication
Publication
SAGE Encyclopedia of Corporate Reputation
Editor
Craig Carroll
First Page
118
Last Page
121
ISBN
9781483376516
Publisher
SAGE
City or Country
Thousand Oaks, CA
Citation
CHONG, Mark.
Corporate Reputation in Asia. (2016). SAGE Encyclopedia of Corporate Reputation. 118-121.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5002
Copyright Owner and License
Author
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://worldcat.org/isbn/9781786841865