Publication Type
Journal Article
Version
acceptedVersion
Publication Date
3-2016
Abstract
Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputation, crisis, and CSR history affect the attribution of corporate hypocrisy and subsequently shape attitudes toward a company. The study found that perceptions of corporate hypocrisy mediated corporate reputation and attitudes toward a company during a crisis. The study suggested that CSR might be utilized best when a company has a good reputation with no crisis, whereas corporate hypocrisy is perceived most when a bad reputation and/or a company crisis lead the public to infer ulterior motives in CSR. Theoretical and practical implications for corporate communication and effective CSR communication strategies are discussed.
Keywords
corporate hypocrisy, corporate social responsibility, corporate citizenship, corporate reputation, corporate crisis, CSR history, CSR motives
Discipline
Business and Corporate Communications | Business Law, Public Responsibility, and Ethics
Research Areas
Corporate Communication
Publication
Public Relations Review
Volume
42
Issue
1
First Page
68
Last Page
78
ISSN
0363-8111
Identifier
10.1016/j.pubrev.2015.11.009
Publisher
Elsevier
Citation
KyuJin SHIM and YANG, Sung-Un.
The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company. (2016). Public Relations Review. 42, (1), 68-78.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4930
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.pubrev.2015.11.009
Included in
Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons