Brand Hong Kong

Author

Grace LOO
Saumya SINDHWANI, Singapore Management UniversityFollow
Cai JING
Theresa LOO

Publication Type

Book Chapter

Publication Date

12-2010

Discipline

Asian Studies | Marketing | Strategic Management Policy | Urban Studies and Planning

Research Areas

Strategy and Organisation

Publication

City Branding: Theory and Cases

Editor

Dinnie, Keith

First Page

157

Last Page

161

ISBN

9780230241855

Identifier

10.1057/9780230294790_20

Publisher

Macmillian

City or Country

Houndmills

Citation

LOO, Grace; Saumya SINDHWANI; JING, Cai; and LOO, Theresa. Brand Hong Kong. (2010). City Branding: Theory and Cases. 157-161.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4839

Additional URL

https://worldcat.org/isbn/9780230241855