Publication Type
Journal Article
Version
publishedVersion
Publication Date
9-2008
Abstract
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
Keywords
Choice Modeling, Discrete choice modeling, Discrete Choice Models
Discipline
Marketing
Research Areas
Marketing
Publication
Foundations and Trends in Marketing
Volume
2
Issue
2
First Page
97
Last Page
184
ISSN
1555-0753
Identifier
10.1561/1700000008
Publisher
Now Publishers
City or Country
Hanover, MA
Citation
CHANDUKALA, Sandeep R.; KIM, Jaehwan; OTTER, Thomas; ROSSI, Peter E.; and ALLENBY, Greg M..
Choice Models in Marketing: Economic Assumptions, Challenges and Trends. (2008). Foundations and Trends in Marketing. 2, (2), 97-184.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4801
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1561/1700000008