Publication Type
Journal Article
Version
acceptedVersion
Publication Date
9-2015
Abstract
Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from co-workers. Petitionsfrom employees to change behaviors and policies were also found, and were examinedfrom the perspective of paracrises.
Keywords
Confessions, Employees’ communication behaviors, Facebook, Paracrisis, Social media, Uses and gratification theory
Discipline
Business and Corporate Communications | Social Media
Research Areas
Corporate Communication
Publication
Public Relations Review
Volume
41
Issue
3
First Page
404
Last Page
410
ISSN
0363-8111
Identifier
10.1016/j.pubrev.2015.03.001
Publisher
Elsevier
Citation
KRISHNA, Arunima and Soojin KIM.
Confessions of an angry employee: The dark side of de-identified “confessions” on Facebook. (2015). Public Relations Review. 41, (3), 404-410.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4773
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.pubrev.2015.03.001