Publication Type
Book Chapter
Version
acceptedVersion
Publication Date
3-2016
Abstract
The identification and engagement of supportive publics or fan publics to being a part of an organization’s communication efforts and activities has very recently emerged as a key agenda among public relations scholars and practitioners. While discussions on fandom and fan activism can be found extensively in the social sciences (e.g., Lee, 2011; Parry, Jones & Wann, 2014; Millward & Poulton, 2014), public relations as a field is yet to address fans as a public of interest. A few efforts have been made to build the connections between relationship management research (e.g., Bruning, Dials, & Shirka, 2008), public relations, and fandom (e.g. L’Etang, 2006; Dimitrov, 2008), yet these efforts remain few and far between.
Discipline
Business and Corporate Communications | Higher Education | Social Influence and Political Communication
Research Areas
Corporate Communication
Publication
Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement
Editor
Natalie Tindall & Amber Hutchins
First Page
21
Last Page
32
ISBN
9781138787728
Publisher
Routledge
City or Country
New York
Citation
KRISHNA, Arunima and Soojin KIM.
Encouraging the rise of fan publics: Bridging strategy to understand fan publics’ positive communicative actions. (2016). Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement. 21-32.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4771
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://worldcat.org/isbn/9781138787728
Included in
Business and Corporate Communications Commons, Higher Education Commons, Social Influence and Political Communication Commons