Are primetime diets on television across cultures congruent with dietary recommendations? A comparative analysis of food advertisements in USA, China and Singapore
Publication Type
Conference Paper
Publication Date
2015
Discipline
Business
Publication
American Academy of Advertising
City or Country
Auckland, New Zealand
Citation
YEO, Su Lin; Shin, Wonsun; Lwin, May O; Williams, Jerome; and Hong, Ying yi.
Are primetime diets on television across cultures congruent with dietary recommendations? A comparative analysis of food advertisements in USA, China and Singapore. (2015). American Academy of Advertising.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4308
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