Publication Type
Journal Article
Version
publishedVersion
Publication Date
1981
Abstract
In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for financial services. These structures are identified through a form of hierarchical clustering which is different from traditional clustering routines in that it focuses on the explained or accounted for variance in the categorization of objects, thereby reducing groupings due to chance covariation.
Discipline
Marketing
Publication
Journal of Marketing
Volume
45
Issue
3
First Page
38
Last Page
48
ISSN
0022-2429
Identifier
10.2307/1251540
Embargo Period
10-12-2014
Citation
SRIVASTAVA, Rajendra Kumar; Leone, Robert P.; and Shocker, Allan D..
Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use. (1981). Journal of Marketing. 45, (3), 38-48.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4136
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
