Competitive Positions of European Firms in the U.S. Pharmaceutical Market

Author

William C. BOGNER
Howard THOMAS, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1992

Keywords

Pharmaceutical industry, Europe

Discipline

Business | Pharmacy and Pharmaceutical Sciences | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

The Prescription Drug Market: International Perspectives and Challenges for the Future

Editor

Huttin, Christine; Bosenquet, Nicholas

First Page

181

Last Page

203

ISBN

9780444895592

Publisher

North-Holland

City or Country

Amsterdam

Citation

BOGNER, William C. and THOMAS, Howard. Competitive Positions of European Firms in the U.S. Pharmaceutical Market. (1992). The Prescription Drug Market: International Perspectives and Challenges for the Future. 181-203.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4095

Additional URL

https://worldcat.org/isbn/9780444895592