Strategic Marketing: History, Issues and Themes

Author

Howard Thomas, Singapore Management UniversityFollow
D.M. Gardner

Publication Type

Book Chapter

Publication Date

1985

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Strategic Marketing and Management

First Page

17

Last Page

41

ISBN

9780471904236

Publisher

Wiley

City or Country

New York and Chichester

Citation

Thomas, Howard and Gardner, D.M.. Strategic Marketing: History, Issues and Themes. (1985). Strategic Marketing and Management. 17-41.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4088