Multi-Attributed Decision Analysis Models and Strategic Marketing

Author

Howard Thomas, Singapore Management UniversityFollow
A.R. Lock

Publication Type

Book Chapter

Publication Date

1985

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Strategic Marketing and Management

First Page

395

Last Page

413

ISBN

9780471904236

Publisher

Wiley

City or Country

New York and Chichester

Citation

Thomas, Howard and Lock, A.R.. Multi-Attributed Decision Analysis Models and Strategic Marketing. (1985). Strategic Marketing and Management. 395-413.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4085