Decision Analysis as an Aid to Strategy
Publication Type
Journal Article
Publication Date
1984
Abstract
Statistical decision theory is a theory of decision-making, i.e., of selecting among alternatives. It is not a theory of problem solving, i.e., of finding the cause of a particular set of symptoms. Thus, if the problem or opportunity is defined poorly even the best analysis thereafter will be of limited value. In fact, it could be detrimental.
Discipline
Business
Research Areas
Strategy and Organisation
Publication
Management Decision
Volume
22
Issue
2
First Page
50
Last Page
60
ISSN
0025-1747
Identifier
10.1108/eb001346
Citation
Thomas, Howard and Schwenk, C. R..
Decision Analysis as an Aid to Strategy. (1984). Management Decision. 22, (2), 50-60.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3950