Decision Analysis as an Aid to Strategy

Publication Type

Journal Article

Publication Date

1984

Abstract

Statistical decision theory is a theory of decision-making, i.e., of selecting among alternatives. It is not a theory of problem solving, i.e., of finding the cause of a particular set of symptoms. Thus, if the problem or opportunity is defined poorly even the best analysis thereafter will be of limited value. In fact, it could be detrimental.

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Management Decision

Volume

22

Issue

2

First Page

50

Last Page

60

ISSN

0025-1747

Identifier

10.1108/eb001346

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