Publication Type
Journal Article
Version
acceptedVersion
Publication Date
12-2013
Abstract
This paper develops a conceptual framework for market orientation, embeddedness, autonomy and performance of multinational subsidiaries in an emerging economy. We argue that internal and external embeddedness has different performance implications for export- and local market-oriented multinational subsidiaries. Our results, based on a sample of 233 multinational subsidiaries from China, indicate that while external embeddedness has a positive impact on specialized resources of both types of subsidiary, such resources only positively affect the performance of local market-oriented subsidiaries. By contrast, internal embeddedness has a negative impact on specialized resources of both types of subsidiary. Managerial and policy implications are discussed.
Keywords
China, Multinational subsidiaries, Market orientation, Embeddedness, Specialized resource
Discipline
International Business | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Management International Review
Volume
53
Issue
6
First Page
869
Last Page
897
ISSN
0938-8249
Identifier
10.1007/s11575-013-0177-0
Publisher
Springer Verlag
Citation
LI, Xiaoying; LIU, Xiaming; and THOMAS, Howard.
Market Orientation, Embeddedness and the Autonomy and Performance of Multinational Subsidiaries in an Emerging Economy. (2013). Management International Review. 53, (6), 869-897.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3822
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1007/s11575-013-0177-0
