Measuring the Liability Side of Service Businesses

Author

Caroline LIM, Institute of Service ExcellenceFollow
Marcus T. H. LEE, Institute of Service ExcellenceFollow
Bin XU, Institute of Service ExcellenceFollow

Publication Type

Conference Paper

Publication Date

7-2013

Discipline

Business | Marketing

Research Areas

Marketing

Publication

Annual Frontiers in Service Conference, 22nd, July 4-7, 2013, Taipei, Taiwan

City or Country

Taipei, Taiwan

Citation

LIM, Caroline; LEE, Marcus T. H.; and XU, Bin. Measuring the Liability Side of Service Businesses. (2013). Annual Frontiers in Service Conference, 22nd, July 4-7, 2013, Taipei, Taiwan.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3755