Is There an Ethnocentric Bias in Our Social Media Conversation?

Author

Michael A. NETZLEY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1-2012

Discipline

Business and Corporate Communications | Communication Technology and New Media

Research Areas

Corporate Communication

Publication

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

ISBN

9781119963233

Publisher

Wiley

Citation

NETZLEY, Michael A.. Is There an Ethnocentric Bias in Our Social Media Conversation?. (2012). The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3170