Marketing Orientations as Way of Life

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

3-1990

Discipline

Business

Publication

PUB Marketing Conference

Citation

TAN, Chin Tiong. Marketing Orientations as Way of Life. (1990). PUB Marketing Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/311