Beyond Marketing Orientation: A Human Resource Driven Marketing

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

11-1992

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Hong Kong Marketing Association Annual Conference, Hong Kong, November 1992

City or Country

Hong Kong

Citation

TAN, Chin Tiong. Beyond Marketing Orientation: A Human Resource Driven Marketing. (1992). Hong Kong Marketing Association Annual Conference, Hong Kong, November 1992.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/305