Professionalism, CPM and Marketing

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

5-1994

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Philippines Marketing Association Annual Conference, Manila, May 1994

City or Country

Manila

Citation

TAN, Chin Tiong. Professionalism, CPM and Marketing. (1994). Philippines Marketing Association Annual Conference, Manila, May 1994.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/303